Email & Lifecycle Marketer – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.

Key Responsibilities

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
• Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
• Write, edit, and structure email content (e.g., subject lines, body copy, CTAs)...