Position Overview
Role Overview
As a Marketing Product Manager for Lancôme Make-up & Fragrance, you will be a key player in driving the success of our iconic product portfolio. Reporting to the Marketing Director, you will manage the end-to-end product marketing lifecycle, from defining the local launch strategy to analyzing performance to ensure Lancôme's leadership in the market.
Key Responsibilities
- Launch Excellence: Develop and execute powerful launch plans and promotional strategies for new products, defining the optimal offer, pricing, and go-to-market approach for the market.
- Portfolio Management: Oversee the entire product lifecycle, from managing code creation and pricing strategies to SKU rationalization and adapting products to meet local regulations.
- Performance Analysis: Monitor and analyze sales data, market trends (NPD/Circana), and campaign effectiveness to provide actionable insights and identify growth opportunities.
- Cross...