Marketing Measurement Lead (Hybrid)

We are seeking an experienced Marketing Measurement Lead to join our Marketing Analytics & Data Activation team. The role will design and build systems that enable data‑driven growth across web and app.

Responsibilities

• Turn marketing data into strategic advantage.
• Build frameworks, systems, models, and automation that transform complex business questions into analytical solutions.
• Identify what drives incremental growth, ROI, and profitability across global digital marketing investments.
• Lead the adoption of a unified, intelligent, and automated measurement ecosystem.
• Design and evolve scalable frameworks and models to measure marketing effectiveness.
• Translate results into actionable investment recommendations to maximize marketing ROI.
• Partner with engineering and data science to industrialize measurement—including incrementality testing (Conversion...