Position Overview
Franchise Marketing Strategy & Planning
Plan, execute, and manage the overall strategy for franchise marketing including digital media, trade media, social media, advertising, and industry eventsDevelop and manage the franchise marketing budget including advertising, trade media, production, social media, and event investments to ensure strong ROITrack marketing performance and adjust strategies based on results Franchise Lead Generation & Pipeline Support
Generate and qualify franchise development leads through digital channels including social media, web, email, and trade showsPartner with the Franchise Development team to ensure marketing programs support the sales pipelineDevelop and manage email marketing programs that nurture franchise prospects Digital Marketing & Content
Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputa...