Lead business-to-business marketing (B2B) communications to reach application targets. Drive all B2B marketing activities, in collaboration with the Business Development Team. Organise events and exhibitions at industry events (both UK and international). Regularly review collateral so that it is kept up-to-date and relevant for audience. Work with Website and Digital Marketing Manager to develop engaging content for specific website pages. Collaborate with professional bodies and partner organisations to create a database for new clients. Work with PR and Social Media Manager to develop social media content for B2B audience. Work with clients, sponsored students and apprentices to develop case studies (written and video). Work with and support colleagues in the Hong Kong office to engage with the B2B audience. Create and put into practice a plan for measuring B2B marketing activities through the CRM system.

Experience

1 - 5 Years

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