**Job Description:**

**BASIC FUNCTION**

This position entails working closely with Product Development, Sales, and Marcom teams along with major retail and wholesale distributor customers. The position will lead the Fast Orange & Spray Nine brand initiatives and is responsible for creating and executing marketing programs that build brand awareness, drive consumer purchases, and increase brand loyalty amongst target groups of consumers. The position will create our brand, social media, public relations, and media strategies for these two key brands.

**JOB DUTIES**

+ Develops and executes the brand strategy specific for channels based on business goals, market research, in-depth knowledge of customers, channels/markets and input from product development.
+ Grow brand awareness and product knowledge by budgeting, planning and fulfilling brand initiatives including trade shows, advertising, social media, public relations, events, webinars, website, ...