Plan and execute A&P initiatives for assigned commercial properties to boost footfall, drive shopper traffic, and increase spending.
Collaborate with tenants to encourage active participation in A&P programs and gather feedback for continuous improvement.
Build and maintain strategic partnerships with sponsors to enhance the reach and appeal of property programs.
Implement and oversee loyalty programs in line with group policies, ensuring effective CRM operations and member engagement throughout the customer journey.
Prepare annual budgets and forecasts, deliver management reports, and conduct competitor analysis to inform strategy.
Launch, monitor, and optimize campaigns across platforms such as Google, Facebook, and Instagram to maximize ROI.
Develop and execute a comprehensive marketing calendar to maintain ongoing engagement with loyalty members.