Position Overview
Key Responsibilities 1. Marketing Strategy & Planning - Develop and execute comprehensive marketing strategies aligned with overall business and brand objectives.
- Plan and manage annual and quarterly marketing roadmaps, budgets, and KPIs.
- Translate business goals into actionable campaigns across digital, social, influencer, and offline touchpoints.
- Ensure brand consistency and storytelling across all channels.
2. Social Media & Content Leadership - Oversee social media strategy, content pillars, and monthly content calendars.
- Guide the creation of high-quality, engaging content for platforms such as Instagram, Facebook, TikTok, and emerging channels.
- Review and optimize content performance using analytics and insights.
- Stay ahead of platform trends, algorithm changes, and evolving consumer behaviors.
3. Influencer & Partnership Marketing - Lead influencer (KOL) stra...