Develop and execute a full-funnel digital marketing strategy (Ai Agentive led, SEO/SEM, Social Media, Email Marketing) to build a robust sales pipeline.
Own the lead generation function, using data-driven approaches to attract and convert our target audience of CXOs and procurement heads in the electronics manufacturing industry.
Apply knowledge of agentive sales principles to create marketing assets that actively guide prospects through the buyer's journey.
Own and evolve the brand identity across all touchpoints.
Hands-on creation of compelling marketing collateral: sales decks, one-pagers, case studies, and video scripts.
Conceptualize and produce high-quality explainer videos, product demos, and testimonial videos to simplify complex AI-driven value propositions.
Work with developers to manage website updates, optimize user flow, and ensure the UX/UI is intuitive and effective....