Lead Generation Marketing Manager

The company focus lies in direct consumer engagement, eliciting fresh inquiries daily from various media channels:

1. TV sponsorship & advertising
2. Google & Facebook PPC
3. Social media marketing
4. Sales to existing customers/cross-selling

Core responsibility will be spearheading lead generation across these platforms and any additional channels deemed effective. Your objective: to meet the predetermined marketing budget set by senior management, driving sales to align with our business plan.

This pivotal role entails meticulous budget management, ensuring optimal allocation of multi-million-rand funds across pertinent media while achieving target lead values or lower. Utilizing our CRM system, you'll monitor and fine-tune performance metrics to maintain alignment with key performance indicators.

Creativity is paramount in this dynamic role, where you'll continuously innovate campaig...