Position Summary

We are looking for a highly strategic and creative Product Marketing Manager (PMM) who can bridge Product Development and Marketing. This role is responsible for transforming products into compelling market narratives that drive conversion, brand desirability, and customer demand across TikTok Shop, Shopee, livestream selling, affiliates, and social media. The PMM is not just a marketer. This person acts as the commercial storyteller of the brand — identifying unique selling points, consumer psychology, emotional triggers, and positioning angles that make products stand out in a crowded market. This role plays a critical part in product launches, campaign direction, creator briefing, and overall brand growth. The ideal candidate is not just a marketer—but a sales-oriented strategist who understands customer behavior, market trends, and how to create demand through impactful content and positioning.

Key Responsibilities...