Job Purpose:

To ensure proper implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Responsibilities:

• Promote tenants/affiliates and attract more customers to shop more in our malls
• Mount special Campaigns/Projects - such as mall openings, CSR related activities, seasonal module, 3-Day Sale, Special Sale etc.
• Regularly monitor of calendar events of the mall
• Work closely with tenants, brands and third party partners
• Maintain effective external and internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Perform the Communication Plan for the year/project from creatives/key visual, printing,...