Position Overview
We are looking for a strategic and execution-focused Marketing Manager to lead our field marketing and BTL initiatives, bringing our brand closer to consumers through impactful on-ground campaigns across Bangalore.
Position: Manager – Marketing
Location: Bangalore
Experience: 10–15 Years Industry: FMCG / Food (mandatory)
Qualification: Graduation / MBA (MBA preferred)
Must-Have Responsibilities:
Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.
Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.
Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to op...