Marketing Planning-
• Prepare marketing & branding objectives - increase in brand awareness and lead generation
• Analyse market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors. Come up with new out of the box ideas for marketing & branding campaigns, adjusting the marketing plan if necessary
• Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns
• Develop marketing budgets in line with company guidelines
Lead Generation through digital-
· Planning digital marketing campaigns, including organic website enquiries, SEO/SEM, display advertising for lead generation
▪Identification of and planning campaigns on other digital channels like remarketing, intent marketing, programmatic, influencer marketing, community building
· Measuring and reporting on the performance of all digital marketing campaigns.
• Use various analytical tools like Goog...