Marketing Planning-

Prepare marketing & branding objectives - increase in brand awareness and lead generation Analyse market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors. Come up with new out of the box ideas for marketing & branding campaigns, adjusting the marketing plan if necessary Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns Develop marketing budgets in line with company guidelines

Lead Generation through digital-

· Planning digital marketing campaigns, including organic website enquiries, SEO/SEM, display advertising for lead generation
Identification of and planning campaigns on other digital channels like remarketing, intent marketing, programmatic, influencer marketing, community building
· Measuring and reporting on the performance of all digital marketing campaigns.
• Use various analytical tools like Google Ana...