Define the Marketing strategy in line with the company’s overall strategy, both online and offline, and manage the necessary tools to efficiently reach customers.
Establish action plans and protocols, coordinating and supervising promotional materials, as well as the organization of events and trade fairs.
Analyze the product and brand status and reputation through the monitoring of metrics and key performance indicators.
Analyze competitors, specific markets, and the impact of actions for entry into each segment/channel (specialized / distributor) and country.
Prepare periodic performance reports to be presented to Management.
Collaborate with the Sales and Management teams in the development of specific materials, training sessions, events, etc., to support and drive sales.
Manage internal communications.
Maintain direct communication with other subsidiaries...