Campaign Development & Management – Develop and oversee full 360° event marketing campaigns from concept to post-event review. Lead on key visual and event identity creation, ensuring alignment with brand and event objectives. Draft campaign strategies, track campaign milestones and KPIs, and share progress updates with management. Develop post-event marketing reports detailing campaign reach, audience insights, ROI, and key learnings.
Social Media Management – Manage the content strategy and overall look and feel of the entertainment social channels. Create and maintain detailed social media calendars aligned with campaign timelines and event milestones. Write engaging captions, copy, and posts tailored to each platform. Moderate community engagement and respond to audience comments, messages, and interactions in line with brand tone. Collaborate with graphic design and video teams for content production, ensuring visual ...