Develop, execute, and oversee strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
Lead and manage the marketing team, ensuring all projects are aligned with company objectives and delivered on time.
Identify market trends, customer insights, and competitor strategies to refine marketing efforts.
Oversee multi-channel marketing campaigns, including social media, email, paid ads, affiliate marketing, content, and partnerships.
Coordinate with the affiliate marketing team to integrate partner communications into ongoing campaigns and produce content that supports partner success and long‑term program scalability.
Work closely with developers to ensure marketing‑related product updates, website changes, and landing pages align with business goals.
Collaborate with copywriting and design teams to develop effective strategies and promotional materials.