**RESPONSIBILITIES**

**Brand Strategy & Integrated Marketing Campaigns**

+ Lead and execute the annual brand strategy and marketing plan aligned with MIMV's business objectives and regional brand guidelines.
+ Define brand positioning, message architecture and tone of voice of the Company and ensure brand consistency and compliance across all communications, materials, and touchpoints.
+ Develop and manage integrated marketing campaigns and activities of mutual funds aligning with the business objectives of MIMV, supporting investment-linked products, and other investment solutions including product launches, thematic investments and always on activities/ contents.
+ Develop campaign briefs, target audience, channel mix ratio, budget allocation and KPI. Measure effectiveness of marketing campaigns against KPIs.
+ Partner with regional teams to localize global campaigns effectively for the Vietnamese market.

**Marketing materials productions**