Position Overview
As part of the global marketing in the medical division, you will identify (international) needs and trends in intensive care (ICU), evaluate them for Dräger and derive marketing activities from them. You understand customer needs and clinical language and can translate technological benefits into clinical context. Together with Product Managers and Marketing Managers you will further develop Marketing for the field Intensive Care from a clinical, marketing and communications standpoint. You will be responsible for the planning, conception, and delivery of relevant content in order to attract potential customers, inspire customers in the long term and increase brand loyalty. You will also ensure the intercultural and business relevance of marketing activities through your active collaboration with regions and countries. You have a degree in business administration, engineering, or healthcare with a focus on marketing or a comparab...