Reference: JHB -VM-1

Well known pharmaceutical company requires a Marketing Manager with a relevant Degree and 5+ years experience. New product launch experience is essential.

Duties & Responsibilities

A Marketing Manager of Generics (Scheduled and OTC) at the company, with Brand Managers reporting to them, holds a crucial position that combines strategic planning, market analysis, brand development, and team leadership.

Strategic Planning and Market Analysis: Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products. Conduct in-depth market research to identify market trends, customer needs, and competitive landscape. Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions. Forecast market trends and develop strategies to capitalize on market opportunities. Brand Development and Management: Oversee the brand strategy for a range of scheduled and OTC generic produ...