The school has invested heavily in creating an exceptional product. The next chapter is about building awareness, generating admissions enquiries, and establishing as the name every Mumbai parent talks about. This Marketing Manager will be the first dedicated marketing hire and will have end-to-end ownership of the school's presence — digital, physical, and community. Key Responsibilities 1. Performance Marketing (Meta · Google Ads) • Plan, launch, and optimise paid campaigns on Instagram, Facebook, and Google Ads targeting parents of children aged 2–12 in Mumbai • Own the lead generation funnel — from ad creative to admissions enquiry form • Monitor and improve key metrics: CPL, CTR, ROAS, and conversion rate • A/B test creatives, audiences, and landing pages continuously • Build remarketing audiences to nurture parents in the consideration phase 2. Brand & Offline Visibility • Manage OOH marketing: hoardings, bus shelter ads, society notice boards • Ensure consistent brand identity a...