Bachelor’s degree in Marketing, Digital Marketing, Brand Management, Communications, or related discipline.
5–8 years of experience in a senior marketing role, preferably within higher education, corporate, or agency environment.
Technical Marketing skills:
Strong foundation in traditional marketing: media, brand activations, PR, events, and creative development
SEO/SEM, PPC, social media, content strategy, automation, analytics, and CRM.
Lead generation strategies, funnel optimisation, and conversion-focused marketing.
Use of digital tools: Google Analytics, Ads Manager, Meta Business Suite, email marketing platforms, marketing automation tools, and AI-supported content systems.
Building and managing brand strategy, brand positioning, and brand identity systems.