Create compelling content (articles, blogs, white papers, case studies, social posts, infographics) using approved creative briefs and messaging guides to increase visibility and adoption of Optum Financial products and services.
Support successful product launches and integrated campaigns through strong storytelling and content execution aligned to business objectives.
Repurpose long-form content into high-impact short-form assets to maximize reach and engagement across channels.
Manage creation of event-related assets, including booth designs, event materials, and supporting social media content.
Develop and maintain comprehensive sales enablement materials, including sales toolkits, battle cards, bills of materials, and FAQs.
Own the creation and distribution of the monthly sales newsletter to support field readiness and alignment.
Complete content briefs for website creation and ongoing updates, ...