We are looking for a strategic and execution-focused Marketing Manager to lead our field marketing and BTL initiatives, bringing our brand closer to consumers through impactful on-ground campaigns across Bangalore.
Position: Manager – Marketing
Location: Bangalore
Experience: 10–15 Years Industry: FMCG / Food (mandatory)
Qualification: Graduation / MBA (MBA preferred)
Must-Have Responsibilities:
- Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.
- Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.
- Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize...