Overview

The role of the Marketing Officer is responsible for overseeing the Marketing Plan of AFPI, including marketing activities and campaigns. He/She ensures that initiatives and messaging are aligned with brand communication. He/She leads key projects assigned by the Head of Marketing & Loyalty. This role is responsible for monitoring the KPI achievement of the Department and ensuring that employees in the department adhere to company standards, policies, and guidelines.

Responsibilities

• Manages and develops marketing campaigns aligned with the Marketing Head to support the accomplishment of financial targets.
• Leads the creation and effective execution of marketing plans for beep app/super app and beep rewards. Identifies opportunities relevant to end-users and to the brand.
• Develops and maintains strong relationships with key partners, and executes joint marketing efforts to ensure growth and business expansion.