About Smartpaw Smartpaw is a growing smart pet technology brand in Singapore. We distribute premium pet tech products - smart litter boxes, automatic feeders, pet fountains, and more - across Shopify, Shopee, TikTok Shop, and Lazada. We're a small but fast-moving team, and we need a Marketing Lead to own our entire marketing engine. You'll manage our external ads partner, plan campaigns, build our influencer program, and lead event activations. You'll work directly with the founder. What You'll Own Paid Ads Strategy & Optimization Oversee and manage our external ads partner who handles day-to-day ad execution across Meta, Google, Shopee Ads, and TikTok Ads Set ROAS targets, review performance, and direct optimization - you're the strategist, he's the executor Approve budgets, creative direction, and audience targeting decisions Hold weekly performance reviews and ensure all channels hit their targets Allocate and manage the overall monthly ad budget across channels Campaign Planning & ...