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Marketing Lead, GI, Beijing/Shanghai

Takeda
Location 📍 Beijing, China
Posted 📅 June 18, 2026
Work Type ⏰ Full time

Position Overview

Description

About the Role

(Role purpose / objective)

The Marketing Lead is responsible for developing brand market development strategies and preparing for the successful launch of high-quality new products within assigned brands. Accountable for executing, monitoring, and analyzing pre-approved strategic plans to drive brand growth, as well as preparing for and actively participating in sales meetings and promotional activities.

How you will contribute:
(Key accountabilities and responsibilities)

  • Define and manage sales and investment targets for brand and new product launches, ensuring alignment with overall company strategy.
  • Develop and execute product strategies, promotional campaigns, and tactical plans within the allocated marketing budget to drive brand growth, support new product launches, and maximize business impact.
  • Design and implement market research and insight programs, conduct in-depth ...
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    Job Details

    Employment Type
    Full time
    📊
    Category
    Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    🏠
    Work Arrangement
    On-site
    📍
    Location
    Beijing, China