About the Role

We are looking for an experienced Marketing Lead to own and drive the end-to-end marketing strategy for one of our product. This role will be responsible for developing and executing marketing initiatives that drive brand awareness, demand generation, customer acquisition, adoption, conversion and business growth while leading a team of marketers.

Key Responsibilities:

• Own the overall marketing strategy, roadmap, and execution across user acquisition, activation, engagement, retention, and product adoptio
• Develop and execute growth initiatives that drive sustainable increases in users, product usage, and revenue
• Build scalable acquisition channels across SEO, content, social media, paid marketing, influencer partnerships, communities, affiliates, and emerging platform
• Partner closely with Product teams to improve onboarding experiences, user journeys, activation rates, ...