Performance Marketing Executive

Key Responsibilities

• Plan, set up, manage, and scale advertising campaigns across Meta Ads and Google Ads platforms
• Configure and maintain Meta Pixel, Conversion API, GA4, and event tracking to ensure accurate performance data
• Monitor campaign performance, analyze data, and optimize campaigns based on KPIs such as ROAS, CPA, CTR, and conversions
• Conduct A/B testing on creatives, audiences, ad copies, and landing pages
• Prepare weekly and monthly...