**About Us**
Fundamental is an impact venture studio that creates startups from scratch to solve Latin America's most pressing challenges.
We identify real-world problems, validate powerful solutions, and turn them into ventures with high growth and social impact potential.
From our studio, we've launched multiple impact-driven startups, such as:
- Trófica, connecting PET waste pickers with large buyers
- Voalá, a microfranchise network for independent beauty professionals
- Simón, a training platform for front-line workers in the retail sector
- And **Ékole**, a purpose-driven healthy snack brand created in partnership with small-scale producers from Nayarit, Tabasco, Guerrero, and Hidalgo.
Ékole is already part of Walmart's impact portfolio and is distributed in corporate offices like Netflix, Nowports, and JPMorgan.
Our mission: to reshape the healthy snack market while dignifying the lives of the people behind each product.
We're now looki...