Help to support the short, medium and long-term strategy of the brand, understanding and adapting the marketing initiatives to the target audience and guarantee the execution of product, price, promotion and distribution in the respective business area.
Analyze market and company KPIs, proposing action plans for the Brand.
Monthly Nielsen analysis, downloading info, analysis and presentation development.
Cross analysis among systems to create plans (Nielsen, sell out, upspw etc).
Help managing low complexity innovations.
Support On and Off Media Campaigns, leading low complexity BTL actions and support medium / high complexity actions.
In conjunction with MKT team, manage brand budget control.
MKT Suppliers prospection and management (Pos, execution control, result analysis).
Help on artwork development and Key Visuals in general (packaging, promotions, mock ups).