Job Description
This role focuses on acquisition marketing for a mass affluent audience, specifically attracting customers with ~$100K+ in investable assets to BMO. The work spans both strategy and execution, including defining the right value proposition, navigating investment decision drivers, and activating in‑person event opportunities. The role is 30% strategy and 70% execution, with flexibility to take on a greater strategic focus for candidates who demonstrate that experience. The Marketing Generalist will partner with the Consumer Acquisition team to develop offer strategy and execute campaigns that drive mass affluent and mass emergent customers to the bank. Responsibilities include recommending offer constructs, writing creative briefs, executing and reporting on direct mail and flyer programs, and supporting banker‑led acquisition efforts.

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