Position Overview
MARKETING EXECUTIVE/ SENIOR MARKETING EXECUTIVE
ROLE & RESPONSIBILITIES:
Retail & Digital
Drive and execute all campaign and marketing initiatives across the entire customer funnel, from awareness to conversion to retention, with the key KPI of driving revenue and engagement. Study and analyze business and market trends, competitors, consumer behavior and revenue drivers and translate them into feasible marketing plan that generate revenue for the business. Track results and measure the performance and effectiveness of the promotions and campaign to proactively identify opportunities for revenue/engagement optimisation. Responsible for the development and execution of ATL and BTL campaigns for new product launches, public relations activities and event management of the company business. Assist in planning & executing events and photoshoots where necessary. Work closely with agencies to...