Develop and drive Go-To-Market strategy to the identified market.
Work with Acquisition Associates (Commissioning Editors) to develop product messages and positioning for key educational solutions.
Set in place and implement roll-out plans and track.
Own the product life cycle of MCE's product suite for the identified market.
Manage and develop the creation of compelling marketing content to create awareness and drive leads (i.e., presentations, case studies, email copy, web-based resources, video, recorded demos, and brochures).
Propose creative ways to repackage products.
Take on post-publication content-related follow up actions that will support sales (i.e., mapping to curriculum and/or product recommendations).
Respond to content, teaching and usage related queries of our education products from external and internal stakeholders.