Oversee the entire marketing life cycle of all membership-related marketing campaigns and offers, from execution to analysis.
Create an impactful message with a captivating storyline for each communication touch point such as Email, SMS, Social Media, Kiosk, Loyalty App, Loyalty website and digital signage.
Capable in managing multiple projects to ensure a timely setup of offers and promotions on mobile app, website, and kiosks.
Build engagement and influence multi-disciplinary teams in evaluating and managing the data to ensure optimal response for each campaign and offer.
Collaborate across different functions to manage and enhance the operational aspects of our communication touch points.
Have an inquisitive mindset to test different ideas or ways of communications to improve response rates, click rates etc.
Assist in the Post Analysis of all campaigns and communications strategy a...