Position Overview
The Marketing Executive supports the execution of marketing strategies to drive brand awareness, customer engagement, and retail performance for HUGO BOSS South East Asia. The role focuses on campaign management, in-store activations, events, and cross-functional collaboration to ensure consistent brand communication and commercial impact across all touchpoints.
Responsibilities:
- Work on Online & Offline strategy and to manage campaigns that achieve the marketing objectives
- Manage in store promotions and activations to drive traffic to store
- Conceptualise & execute events from start to end
- Influencer management and collaborations that align with our brands
- Drive partnerships with external stakeholders to boost brand visibility and awareness
- Support Regional Marketing team in events, campaigns, internal coverage clippings, reports and competitor analysis
- Maintain and coordinate Press Sample loans with...