Reports to: Assistant Content Marketing Manager

• Support the planning and execution of content across Instagram, Facebook, TikTok, Xiao Hong Shu, Lemon8 and other platforms, from drafting posts to scheduling and publishing.
• Assist in building and maintaining the content calendar, ensuring assets, copy and approvals are ready on time for campaigns, launches and always‑on content.
• Conceptualise and produce social‑first content: brainstorm ideas, prepare simple storyboards, assist on shoots, capture behind‑the‑scenes, and suggest trends to tap on.
• Shoot and edit short‑form videos and simple motion content using mobile and basic editing tools (e.g. CapCut, in‑app editors, Canva).
• Draft, refine and proofread social copy, hooks and captions that are clear, on‑brand and tailored to each platform.
• Assist in localisation of content (English/Mandarin), checking language accuracy and cultural nuances,...