Role Overview:

The Marketing Executive is responsible for planning, executing and managing GA-driven marketing initiatives for CMLink to drive brand awareness, customer acquisition and footfall to CMLink Service Centres. This role works closely with media agencies, creative partners, sales teams and channel partners to ensure integrated execution across online and offline touchpoints including self-owned channels and retail environments.

Responsibilities:

• Develop, manage and execute go-to-market strategies to drive acquisition and brand visibility.
• Collaborate with media and creative agencies on content development and campaign execution across omni-channel touchpoints.
• Provide marketing support for all sales-related requests, including the development of POSM materials and deployment related to GA initiatives.
• Manage and support VM-related requests for CMLink Channel Partners to ensure bran...