Job Description
.Performance Marketing & Data Analytics.
-Execute paid and organic digital campaigns (Google, Meta, and other platforms) to drive leads and conversions for Beijing Language School and Elevate programmes.
-Track, analyse, and report on key performance metrics, including CPL/CPA, CTR, conversion rates, and ROI, to evaluate campaign effectiveness.
-Optimise campaigns and budgets in collaboration with internal teams and agencies to ensure cost-efficient results.
-Maintain marketing dashboards and contribute to regular performance reviews and insights reporting for management.
.Content Creation & Brand Storytelling.
-Develop, curate, and schedule engaging social media and website content showcasing student experiences, learning journeys, and educator highlights.
-Support the creation of visuals, videos, and copywriting for campaigns, newsletters, and on-site collaterals.
-Coordinate photoshoots, video projects, and asset development to strengthen b...