About the Role

The Marketing & Engagement Manager is responsible for driving user growth, engagement, and retention across our B2 B Client x ENTERTAINER app in South Africa. This role is focused on performance and outcomes, ensuring that marketing efforts translate into:

Increased app downloads and activations Higher user engagement and repeat usage Strong merchant performance through offer redemptions

The role works cross-functionally with our client, product, sales, and account management teams to deliver impactful marketing strategies that support commercial objectives.

Key Responsibilities User Growth & Acquisition Develop and execute strategies to drive app downloads and user activations across both our client and the open market. Manage paid media campaigns and identify new acquisition channels. Leverage internal channels (app, CRM, push notifications, email) to maximise reach and conversion. Customer Engagement & Retention Drive ongoing user engagement and repe...