Roles & Responsibilities

Strategic Planning

Develop the overall marketing strategy and annual marketing plan for the Catering Department, clarifying target markets, customer positioning, and brand strategy.

Integrate catering industry trends, consumer habits, and competitor profiles to propose differentiated marketing strategies.

Develop and manage the Catering Department's annual marketing budget to ensure maximum return on investment.

Branding and Promotion

Responsible for brand positioning and image development for the Catering Department, enhancing the market visibility and reputation of the Catering Division.

Plan and execute online and offline marketing activities (such as holiday promotions, themed events, food festivals, and cross-industry collaborations).

Coordinate various promotional channels, including social media operations, KOL partnerships, advertising, and public relations activities.

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