Purpose of the Role

Reporting to the Executive Director of the Commercial, Marketing & Communications Department, the Director, Marketing role is responsible for defining, recommending to senior leadership, and delivering FEI’s long-term global marketing strategy, aimed at growing and actively engaging the worldwide fan base of equestrian sport, strengthening emotional connection to the sport, and increasing participation, interaction, and advocacy across physical events and the FEI’s and its stakeholders’ digital platforms. This includes leading the FEI’s fan data strategy and CRM/CDP ecosystem to enable personalised fan journeys and drive measurable organisational value growth.

The role combines strategic leadership with a strong hands-on contribution, requiring direct involvement in planning, execution, and delivery, working alongside a small, multidisciplinary team within the Commercial, Marketing & Communications area.

Key Respo...