**Your role:**
+ Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture.
+ Puts consumer and customer at the center, via thorough understanding of local/Regional needs and insights at customer and consumer level to impact Regional plans.
+ Partner with RBUs, develops and reviews the activation of the (Regional) Marketing Plan and integrates marketing cadence and launch / NPI process across the region and ensures strategy and execution are synchronized.
+ Lead a group of experts in CMI, CRM, Medial, Social to works closely with cross-functional teams to offer strategic inputs throughout the integrated planning cycle, ensuring that long-term planning is comprehensive and aligns with business goals.
+ Evaluates the effectiveness of marketing campaigns by analyzing performance data, and use insights gained to adjust a...