Leading the Portfolio Participation Strategy & Execution based on local insights and opportunities.
Turn around the brand participation strategy through solid marketing programs.
Managing the Portfolio and individual brands within the portfolio, on a day to day basis, with clear accountability for all brand measures and brand compliance
Developing Growth drivers that are locally relevant, working closely with the Global brand team and SEA marketing Director/Teams.
Overseeing the Innovation strategy & execution in these markets
Overseeing execution of Media Plans, including pioneering of digital transformation in the context of a highly regulated marketing environment.
Building Consumer Marketing Capability in markets and with 3rd Party teams
Managing A&P Budgets and driving efficiencies
Liaising with regional and global brand teams to ensure alignment on strategy and executi...