Enhance marketing strategies as a Data Scientist specializing in growth analytics. Collaborate with media teams to utilize data insights for impactful decision-making and performance measurement.
This hybrid role involves designing experiments, building models, and analyzing marketing spend impacts. Working within a dedicated analytics team, you will lead efforts in budget optimization and performance forecasting. Your insights will be crucial in shaping marketing strategies to foster user engagement and support the overall business goals.
Key Responsibilities:
• Construct Bayesian Media Mix Models for analyses
• Design incrementality experiments to measure marketing impact
• Evaluate retargeting strategies through A/B testing
• Develop and implement budget optimization tools
• Create forecasting models for game performance
Requirements:
• Master’s degree in a quantitative field; 2–5 years relevant experience
• Experience with causal inference and experime...