Design, **build from the ground up** , and govern the end‑to‑end **marketing data foundation** , including tagging, tracking, data pipelines, and modelling, to create a trusted **single source of truth** across brand direct, paid media, social, and CRM.

This role is accountable for establishing **greenfield data flows, standards, and operating models** , enabling faster, better decision‑making through accurate data, integrated views (GA4, Salesforce, Databricks, COGNOS), and scalable insight products (dashboards, attribution, MMM). Act as the **primary point of contact** for all digital tracking and marketing data issues, ensuring **reliability, compliance, and speed** across the ecosystem.

Own tagging and tracking standards for web/app (GTM, GA4, CM360/Floodlight, Meta pixel/event manager, consent mode) Define and maintain the marketing KPI dictionary and data model; steward the single source of truth. Define data pipelines between martech platforms and ente...