The Marketing Communications Manager is responsible for collaboratively creating and tactically executing the marketing and communications strategies of the Bank. This includes creating and analyzing promotional campaigns, assessing and enhancing customer experience touchpoints, and strengthening the Bank’s brand identity through integrated research, corporate communications and marketing services initiatives in consultation with Marketing Team members.

Responsibilities

• Conceptualizes, implements, and evaluates marketing communications campaigns and initiatives across multiple platforms - both traditional and digital - in consultation with the Reputation and Brand Management Head and collaboration with the Reputation and Brand Management team.
• Collaborates closely with the Product Marketing Team to create effective multi-platform marketing campaigns to create awareness, usage, and achieve set product objectives. ...