Plan and implement marketing communication campaigns and activities to promote our brandings, products and services;
Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content and advertising materials;
Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys;
Drive traffic and acquire users through digital marketing strategies including SEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc.
To track, analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization;
To prepare review reports and strategy proposals for presentations to Management levels;