**Overview:**

Responsible for planning, executing, and optimizing marketing initiatives that support business and product-line objectives. Partners with product-line managers, digital product managers, and creative teams to develop and deliver integrated marketing programs that drive engagement, adoption, and brand awareness across the customer lifecycle.



This position will be based out of our corporate offices in Green Hills/Reading, PA on a hybrid schedule at least 3-4 days in office a week.



**Key Responsibilities:**

• **Marketing Strategy and Planning:**

o Support development and execution of integrated marketing plans aligned to company and product-line goals.

o Translate business objectives into marketing initiatives, including campaigns, programs, and ongoing marketing support.

o Define goals, target audiences, and key performance indicators for marketing efforts.

o Contribute to prioriti...